Press Info

The following information is provided as a cut-and-paste resource for conference organizers, media professionals, and other interested parties interested in writing about or featuring Octopus Mercantile, Inc or its founder Dr Einar Vollset. Please feel free to use it as-is without checking with us first. If you have additional questions, you can email us directly.

Short Company Blurb

Octopus Mercantile is an AppCommerce company based in Santa Cruz, CA.

Long Company Blurb

Octopus Mercantile helps fast growing eCommerce companies conquer mobile. In addition to conducting original and survey based App Commerce Research, it uses it's best-of-breed app commerce components to rapidly bring to market custom designed eCommerce apps that outperform mobile websites in terms of conversion rate and average purchase size. Founded by Dr Einar Vollset in 2016, Ocotopus Mercantile is based in Santa Cruz, CA.

Short Founder Bio

Dr Vollset is a leading app commerce strategist, a serial entrepreneur and former Ivy League professor

Long Founder Bio

Einar Vollset is the founder of Octopus Mercantile. Prior to founding Octopus he co-founded ReMail, an iPhone company funded by YCombinator and acquired by Google, bootstrapped and sold AppAftercare (a mobile app maintenance company) and was a professor of computer science at Cornell University.


Octopus on White Circle Logo (png, 1mb)

Octopus on Transparent Logo (png, 637kb)


Dr Einar Vollset can be reached at